Case Studies - Vokswagen
PROJECT
Local Volkswagen brand dealership marketing program.
OBJECTIVE
Stretch a very tight budget into a program that builds both the dealership’s brand and in-store traffic.
PROJECT
Local Volkswagen brand dealership marketing program.
OBJECTIVE
Stretch a very tight budget into a program that builds both the dealership’s brand and in-store traffic.
STRATEGY
- Leverage unique location of dealership to a key target audience.
- Maintain corporate VW brand consistency.
- Combine traditional media with guerilla marketing techniques.
RESULTS
- Guerilla techniques deliver direct sales increases
- Tactical media buys stretch marketing budget
- Dealership exceeds sales targets in 5 of 6 months of campaign