Case Studies - Autoshow
PROJECT
A consumer-oriented event with a compressed timeline to attract and grow audiences.
OBJECTIVE
Enhance brand perception to boost corporate sponsorship, manufacturer participation and consumer attendance.
PROJECT
Canada’s largest consumer show. The AutoShow’s long history of leadership and innovation has earned a reputation as one of the premiere automotive events in the world.
OBJECTIVE
Enhance brand perception/awareness to boost corporate sponsorship, manufacturer participation and consumer attendance during challenging times in auto industry.
STRATEGY
Launch a fully integrated marketing strategy, featuring traditional media and enhanced digital marketing initiatives.
- Build and manage NEW autoshow.ca website
- Introduce social media strategy – Facebook Fan Page, Twitter & more to advance contests, promos and overall consumer engagement
- Track and measure all initiatives for post-Show reporting
RESULTS
- Attendance: Increase 70% of Show days
- Online Ticket Sales: Increase: 60%
- Facebook Fans: Growth from zero to 700+
- February 2010 pageviews: 1.12 million